Hi. I'm Chuck Lasker. I help businesses with online marketing and technology optimization.
Chuck Lasker's Bio:
Chuck Lasker's Experience:
Chief Technology Officer at Proud Mama's Kitchen · ContractDecember 2018 - Present | Remote
White glove affiliate marketing network for premier merchants and super affiliates. • Set up and managed tracking software. • Work with merchant development teams to integrate tracking in various shopping cart systems. • Develop landing pages for super affiliates. • Create and managed processes for commission billing, payment, and reporting. • Troubleshoot tech issues, including advice on merchant website ecommerce systems. • Provide marketing and systems support to team.
Owner at Social KauaiJanuary 2011 - Present | Kalaheo, HI and Cornelius, NC
Online marketing consultancy with an emphasis on social media. Includes: • Ongoing online and offline marketing management for multiple clients. • Website and social media presence design. • Training classes on social media marketing for businesses and non-profits. • Search engine optimization and pay per click ad management. • Content development including video marketing.
Entrepreneur at VariousJune 1999 - January 2011 | Kalaheo, HI
Self-employed with various profit centers. Details and accomplishments: • DoublePlus New Media Marketing: Consulted with hundreds of ecommerce clients. Website design, development, SEO, usability, conversions, analytics, maintenance, and affiliate marketing. Sold in Oct. 2007. • Founded and sold Practical eCommerce Magazine, an ecommerce industry publication. • MerchantTutorials.com: Provided training in Miva Merchant e-commerce software through video tutorials plus one-on-one and group screen-share webinars. Speaker at user conferences in San Diego, Dallas, Orlando, Virginia, and Indianapolis, as well as Affiliate Summit and Blog Indiana. Sold to Miva Merchant in 2010. • Freelance writer including Huffington Post and Website Magazine. • TutorialsUnlimited.com: Custom voice-narrated screen-capture training tutorial videos for software and websites.
Vice President of Marketing and Operations at Developmental Natural Resources, Inc.February 1994 - February 2003
Joined health products startup to develop base marketing methods. Included creation of dealer structure, marketing and training materials. Developed dealer commission and communications tracking database. Created all marketing concepts and materials as company grew from 12 to 240 products. Built ecommerce website including wholesale dealer portal. • Increased monthly sales volume by 1400% in first seven months. • Grew dealer base from 6 to over 5,000 dealers worldwide. • Sales doubled in last year of employment to over $2 million per year after implementing new product and sales strategies.
Owner at Christian ConnectionJune 1992 - January 1994 | Indianapolis, IN
Founder of diversified business including a pre-Internet automated telephone church referral service and Christian business phone book. Developed concepts, sales approaches, marketing materials, training materials, training manuals & business operations format. Hired, trained and managed sales people and developed joint venture relationships.
Territory Manager at Family Photo CompanyNovember 1990 - December 1992 | Indianapolis, IN
Territory Manager for school and sports photography company. Responsible for prospecting, selling and servicing accounts in eastern Indiana as well as training new sales personnel.
Sales Representative at Reach MagazineJanuary 1992 - June 1992 | Indianapolis, IN
Sales Representative for direct mail advertising program. Responsible for development of two territories including cold calling, selling and servicing of new accounts. Achieved highest sales volume for Indianapolis for every selling period.
System Engineer at Delco ElectronicsJuly 1989 - November 1990
In charge of several projects involving anti-lock brakes and traction control systems for General Motors cars and vans. Responsible for communication between customer, sales, design, manufacturing, testing and management.
Design Engineer at Naval Avionics CenterNovember 1985 - July 1989
Design Engineer in Applied Research and Test Equipment departments. Responsibilities included computer hardware and software development of several military projects. Performed hands-on digital board design, experimental projects including laser data calculations, product testing and debugging, specification compliance testing and reporting, technical writing of end-user instructions and digital design on Daisy CAD system.
Product Engineer at Texas InstrumentsMay 1984 - June 1985
Responsible for production of memory devices including supervision of technicians, presentations of product status, and process development. Achieved record 97% yield for 16K DRAM production utilizing new production methods on this historically sub-92% yield product.
Chuck Lasker's Education:
Clarkson University1980 – 1984BSEEConcentration: Electrical & Computer Engineeering
Chuck Lasker's Interests & Activities:
Nonprofit volunteering, social media, writing, reading.